Here is how to start your own blog

Blogs are an amazing way to demonstrate your expertise online, as well as controlling your message and building a reputation.

When you think of a blog, think of a frequently updated, online, personal journal or diary.

Because, blogs are an amazing way to demonstrate your expertise online, as well as controlling your message and building a reputation.

In other words, it is a platform that enables you to express yourself to the world. A place where your thoughts and passions can be shared.

As a matter of fact, it's anything you want it to be: and it is okay to see it as your own website that you are going to update on an ongoing basis.

After all, blog is a short form for the word, weblog; and the two words are used interchangeably.

What is the purpose of a blog?

The purpose or goal of any blog is to become the go-to resource for its topic or niche. It allows you to easily tell your stories, and readers can interact with you and you in return can build relationships with them.

In addition, it allows you to differentiate yourself from competitors, showcase your personality and share information about yourself, team or company.

Blogging
(Patrick Mbali)

What are the benefits of blogging?

Blogging builds your profile through demonstrating expertise.

It allows you to share information and build relationships with clients and customers.

You get to inform people about other things you are doing such as speaking at events or commenting in the media.

It generates powerful referral networks.

Blogging creates an opportunity to network and share information with people globally.

It improves your ranking on search engines.

More importantly, blogging enables you to make money through avenues such as ads, sponsored contents, affiliate marketing, e.t.c.

However, it is priceless to state here that regardless of how you use your blog, consistency is paramount. Because posting fresh content regularly, help attract new readers.

Although this can seem time-consuming, but it will set you apart as an expert in your field. And always remember that if your blog hasn't been updated in a long time, readers may lose interest.

However, it is important to produce quality and interesting content in order to engage with your readers.

How to create content for a business blog?

Start by researching your target audience and gauge what their interests are. You can then tailor your content to reflect these interests.

The key here is to think like a reporter. You need to make sure you’re constantly on the lookout for newsworthy stories in your business as well as staying abreast of news items in the media that are related to your business.

Blogging
(Becoming minimalist)

Here are some ways to find stories that you can use as content for your blog:

Sharing your opinion on a hot topic.

Business announcements like anniversary, staff hires or new products.

Write about an area you're passionate about.

Share your expertise with educational 'how to' articles.

Topics that might be problem areas for your audience where you can provide expertise and advice.

Interesting case studies relevant to your area of expertise.

Here are some ideas to blog about:

• Self improvement
• Health & Fitness for Busy People
• Language Learning
• How to travel on a budget (best hotel deals, car rental, trip advice)
• Writing Style
• Personal Development (Passions & Ambition Pursuing)
• Social Dynamics & Communication Skills
• Working in Uncommon Fields of Expertise While Location Independence
• Self Defense
• Recipes for couples without children
• Male guide to female communication
• Using technology in small business (Google Docs, CRM, credit card processing)

Blogging
(Life wire )

• Blogging about special kinds of foods (we’ve got a course on this one!)
• Bullying/cyber bullying
• Behavioral disorders in children
• Body-weight training
• Entrepreneurial education for young children & adults
• DIY Projects, DIY Business and Selling Homemade Items
• How to have a Strong Marriage
• How to be a real and true friend
• Careers vs job: following your passion
• Getting VMWare Certified
• Getting Microsoft Certified
• Sex and sexuality
• Spirituality and Religion
• Celebrity gossip
• Politics

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